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Showing posts from October, 2020

A Marketing Perspective on 'Emily in Paris'

 "To build a brand, you need social media engagement. It's not just about the number of followers. It's about content, trust, interest and engagement." I'm sure you must have heard the above quote somewhere. I noted it down while binge watching Emily in Paris for the second time.  Emily in Paris, as the title suggests, is about an American girl named Emily working in a marketing firm in Paris. With my recent developed interest in marketing, I watched this show with a critical eye.  In my opinion, Emily has all the qualities that are required in a marketer. She is an opportunist, a fast thinker, an innovative person and most importantly, she knows how to network. From her 30 second successful elevator pitch about a perfume in an art gallery to her pitch to one of the biggest designers in Paris through an example of Gossip Girl, who would have thought of that so spontaneously? I certainly wouldn't have.  We all know the power of networking, how one conversation

What's the worst thing that could happen?

We get into the college of our dreams and then realise we don't like the course. We are placed at the company that we've always wanted to be at, but we are already looking at alternatives.  In the words of Epictetus, "It's not what happens to you, but how you react that matters." In my last read 'Ikigai: The Japanese Secret to a Long and Happy Life', The Stoics, people who can endure pain or hardship without showing their feelings or complaining, practiced 'Negative Visualization'. They imagined the worst thing that could happen to them if their pleasures were taken away from them. This way they could be prepared for the worst. However, I do not agree with this. On my further reading of the book, I read about the concept of Antifragility. Have you ever wondered how the word Fragile is defined as, "easily broken or damaged" and the word Resilience as, "the capacity to recover quickly from difficulties" but there exists no word