A Marketing Perspective on 'Emily in Paris'
"To build a brand, you need social media engagement. It's not just about the number of followers. It's about content, trust, interest and engagement." I'm sure you must have heard the above quote somewhere. I noted it down while binge watching Emily in Paris for the second time. Emily in Paris, as the title suggests, is about an American girl named Emily working in a marketing firm in Paris. With my recent developed interest in marketing, I watched this show with a critical eye. In my opinion, Emily has all the qualities that are required in a marketer. She is an opportunist, a fast thinker, an innovative person and most importantly, she knows how to network. From her 30 second successful elevator pitch about a perfume in an art gallery to her pitch to one of the biggest designers in Paris through an example of Gossip Girl, who would have thought of that so spontaneously? I certainly wouldn't have. We all know the power of networking, how one conversation