My Blog

We get into the college of our dreams and then realise we don't like the course. We are placed at the company that we've always wanted to be at, but we are already looking at alternatives.  In the words of Epictetus, "It's not what happens to you, but how you react that matters." In my last read 'Ikigai: The Japanese Secret to a Long and Happy Life', The Stoics, people who can endure pain or hardship without showing their feelings or complaining, practiced 'Negative Visualization'. They imagined the worst thing that could happen to them if their pleasures were taken away from them. This way they could be prepared for the worst. However, I do not agree with this. On my further reading of the book, I read about the concept of Antifragility. Have you ever wondered how the word Fragile is defined as, "easily broken or damaged" and the word Resilience as, "the capacity to recover quickly from difficulties" but there exists no word

 While going about my daily business of lazying around I grabbed the newspaper from the pile and proceeded onto my newly found interest of reading the editorials of The Hindu.  I was not so surprised to see a topic that interested me but I am surprised to find myself writing this in the middle of the night. There was something that lit up inside of me while I was reading the conversation between Madhu Mehra and Jayna kothari which was moderated by Jagriti Chandra about Should the age of marriage for women be raised to 21? I didn't understand the reason behind this and I still do not. The reasons why the Government of India feels that the age of marriage for women should be raised are: Maternal Mortality Rate and Improving nutritional levels. The above reasons were given by Nirmala Sitharaman in her budget speech on Feburary 1, 2020. Maternal Mortality Rate: "The number of resident  maternal deaths  within 42 days of pregnancy termination due to complications of pregnancy, chil

In my on-going digital marketing internship I was given a task of marketing an online concert about a month before it actually took place. I had a little experience of marketing events on social media from my college societies. All I knew was, putting up stories on Instagram and Facebook, posting about the event on a consistent basis and making sure that the word was out and all the college groups were spammed. But of course, it is way more than just that. Here is what I learnt: 1. Writing the right content Spreading the word on social media, telling people about the event through online means is expected. But what people often forget is that content matters more. As it is rightly said, Quality matters not Quantity. The content should be short and crisp but also one that people would want to read from the first word itself. It should be long enough for people to understand what the event is about and short enough to not put people to sleep. It does not always have to be just o