A 'Fresh' Perspective - POND'S and Glow & Lovely

We've all seen the splashing face with water in the sink ads and wondered how their bathroom doesn't get dirty. Indian advertisements based on facewash, face moisturisers, skin moisturisers and basically every skin related product have always been the cliche kind. A woman wants to go party and uses the quick lights-up-your-skin bb cream or a man is working hard in the gym due to which the sweat destroys his 'manly' skin. That's all there is to these advertisements.  POND'S Dull Face I don't expect a lot from splash your face in the sink advertisements except that they give me something fresh to look at that is not the model's freshly washed face. I'll stop with that joke. I came across this face wash ad from POND'S that I really really liked because it was faaaar from your usual ad scripts.  Not an Alpha Male Concept First, it is targeted at men and it is not based on an alpha male concept. Toxic masculinity is one subject that is often overlook

Tradition vs Progress - The #Kanyamaan Controversy

Over the years, objectification of women has been the center of marketing strategies for numerous brands, TV shows and movies. From 'item' songs in movies to women going crazy for men in the 'Axe' advertisements; it is not wrong to say that the Indian industry has profited heavily from sexist approaches. We have indeed come a long way from viewing women as the inferior gender, but have we reached the top of the success ladder? Not reaaaaaally. In the recent Manyavar-Mohey advertisement, Alia Bhatt talks about the practice of Kanyadaan and how it should be viewed as Kanyamaan instead. In short, how women shouldn't be viewed as a commodity that is being given away or donated to another family or a man. It was faced with a backlash of how the Bollywood industry continues the anti-Hindu propaganda.  However, I would say the question isn't whether the practice is right or wrong, religion is a sensitive topic for many and shouldn't be thrown around lightly, instea

A Marketing Perspective on 'Emily in Paris'

 "To build a brand, you need social media engagement. It's not just about the number of followers. It's about content, trust, interest and engagement." I'm sure you must have heard the above quote somewhere. I noted it down while binge watching Emily in Paris for the second time.  Emily in Paris, as the title suggests, is about an American girl named Emily working in a marketing firm in Paris. With my recent developed interest in marketing, I watched this show with a critical eye.  In my opinion, Emily has all the qualities that are required in a marketer. She is an opportunist, a fast thinker, an innovative person and most importantly, she knows how to network. From her 30 second successful elevator pitch about a perfume in an art gallery to her pitch to one of the biggest designers in Paris through an example of Gossip Girl, who would have thought of that so spontaneously? I certainly wouldn't have.  We all know the power of networking, how one conversation

What's the worst thing that could happen?

We get into the college of our dreams and then realise we don't like the course. We are placed at the company that we've always wanted to be at, but we are already looking at alternatives.  In the words of Epictetus, "It's not what happens to you, but how you react that matters." In my last read 'Ikigai: The Japanese Secret to a Long and Happy Life', The Stoics, people who can endure pain or hardship without showing their feelings or complaining, practiced 'Negative Visualization'. They imagined the worst thing that could happen to them if their pleasures were taken away from them. This way they could be prepared for the worst. However, I do not agree with this. On my further reading of the book, I read about the concept of Antifragility. Have you ever wondered how the word Fragile is defined as, "easily broken or damaged" and the word Resilience as, "the capacity to recover quickly from difficulties" but there exists no word

Should the age of marriage for women be raised to 21?

 While going about my daily business of lazying around I grabbed the newspaper from the pile and proceeded onto my newly found interest of reading the editorials of The Hindu.  I was not so surprised to see a topic that interested me but I am surprised to find myself writing this in the middle of the night. There was something that lit up inside of me while I was reading the conversation between Madhu Mehra and Jayna kothari which was moderated by Jagriti Chandra about Should the age of marriage for women be raised to 21? I didn't understand the reason behind this and I still do not. The reasons why the Government of India feels that the age of marriage for women should be raised are: Maternal Mortality Rate and Improving nutritional levels. The above reasons were given by Nirmala Sitharaman in her budget speech on Feburary 1, 2020. Maternal Mortality Rate: "The number of resident  maternal deaths  within 42 days of pregnancy termination due to complications of pregnancy, chil

How To Market An Event - 4 Easy Steps

In my on-going digital marketing internship I was given a task of marketing an online concert about a month before it actually took place. I had a little experience of marketing events on social media from my college societies. All I knew was, putting up stories on Instagram and Facebook, posting about the event on a consistent basis and making sure that the word was out and all the college groups were spammed. But of course, it is way more than just that. Here is what I learnt: 1. Writing the right content Spreading the word on social media, telling people about the event through online means is expected. But what people often forget is that content matters more. As it is rightly said, Quality matters not Quantity. The content should be short and crisp but also one that people would want to read from the first word itself. It should be long enough for people to understand what the event is about and short enough to not put people to sleep. It does not always have to be just o